G8 Direct Mail for 2024 Local Elections

Applications for G8 are now closed. The information below is for successful applications.

Congratulations if you have successfully received a G8 Grant for your local election in May 2024.

G8 is a funding scheme to help elect more Liberal Democrats in local government. It is funded by the Federal, English, Scottish and Welsh parties, managed by the G8 Committee and administered by ALDC.

The 2024 G8 programme will comprise two rounds of direct mail in January 2024 and February 2024. This is to a priority group of voters in each ward, for example ‘squeeze’ voters. 

The second artwork deadline is Monday 5 February at 10am. 

You can also buy in to additional items of direct mail, for example more letters in the same ward, or letters for additional wards. This can be either for hand delivery or through the post, using the same cheaper bulk postage rate that G8 benefits from.  

ALDC will provide templates and can also provide artwork support and help exporting address data from Connect. 

G8 Templates are available on our website here. Scroll down to Squeeze Mailings. They are also available at https://artworker.aldc.org/

All the information you need to produce your artwork can be found in the documents below:

The full criteria for 2023, as agreed by the G8 Committee:  

• G8 funding can only support council candidates who have been formally selected, via your local party’s approval and selection process.  
• We will only support teams that aim to field a ‘full slate’ of candidates – i.e. local parties that agree pre-election pacts with the Greens and other parties will not be eligible for the grant. 
• The G8 Committee want to prioritise funding for ward teams who have used the summer months to knock on doors/make phone calls to gather voter ID data on Connect. The Committee also wants to ensure we support more candidates from groups currently underrepresented in local government. 
• The seat must be a realistic gain, or in limited circumstances a ‘difficult defence’ (e.g. defending a by-election gain). 
• G8 funding will usually support a maximum of two wards per council area. 
• G8 is only for elections to principal local authorities, so cannot be used to support local authority by-elections, mayoral elections or elections at civil parish level.