Taking good photographs
“A picture is worth a thousand words.” A well known phrase, but one that very much holds true. The best way to grab the attention…
Street Stalls
Running a stall gives you a visible presence and a chance to recruit and encourage support for your campaign. You should not sit there waiting…
Recruiting More Postal Voters
How do I get more Liberal Democrat leaning voters to register as postal voters? Putting time and effort into getting more Lib Dem supporters signed…
Posting – The Basics (New Posts, Adding Media, Publishing)
Posting – The Basics The main aim of MyCouncillor is to provide ALDC members with a ‘blogging’ service. MyCouncillor sites use wordpress – there is…
Postal Votes
What is the postal vote? The ‘postal vote’ is the votes of people who have opted to vote by post in an election. Any elector…
Polling Day Planning
You should be thinking about your polling day now. First consider the strategy across your authority. It’s pointless running a polling day of military precision…
Phone Bank Scripts and Connect
Connect is a powerful tool, and to get the most of it we should be using the correct scripts and asking the correct questions when…
MyCouncillor: Posts and Pages
Where do my new posts display? Visitors to your site can scroll down from your main page to see a selection of headlines (and the…
MyCouncillor: Setting your main picture
What kind of photo should I use for my main picture? The main photo will be the main feature of your site’s ‘landing page’. It…
MyCouncillor: Setting your contact details & social media
Where do I add my contact details and biography? The details that display on your site are linked from your Profile page, which you can…
Membership
Why do we need members? Every local party, no matter how big or small, needs members. Why? There are a number of reasons including, but…
Marked Registers
The marked register is a copy of the electoral roll that was used on polling day that shows who voted. It is available in two…
Making the most out of petitions
Why should we collect petitions? Collecting signatures on a petition to support a cause has been a mainstay of campaigning for decades. By collecting signatures…
Making the Most of New Party Members
The sudden influx of new members into the party has been a joy to see, but it has also left a few people scratching their…
Knocking Up
To win in most local elections we need to get a better turnout of our supporters than the opposition does (differential turnout). Our list of…
IFTTT (If This Then That) – online efficiency tool
What is IFTTT? IFTTT is a (free) online automation service that allows users to improve the efficiency of their online activities. IFTTT stands for “If…
Fundraising
How do I raise money to pay for my campaign? Lib Dems Local Parties raise funds from a range of sources. Some of the common…
Focus
What is a Focus? A Focus leaflet is a local newsletter containing local news and information from the local Lib Dem team. It is typically…
Finding and Retaining Members and Helpers
The biggest challenge Liberal Democrat campaigners often have is attracting enough helpers to deliver a winning campaign. To make the most of your campaign team…
Door Knocking
We deliver leaflets till our shoes are worn out, now-a-days we also deliver letters, send emails and update our blogs and twitter feeds, but there…
Direct Mail
What is ‘Direct Mail’? Direct mail is when you send an addressed letter to an elector about a specific issue or campaign. Why use ‘Direct…
Committee Rooms
The ‘Committee Room’ is the HQ of your polling day operation where everything is run from. What features should a good Committee Room include? The…
Campaign Team: Roles
Team roles • Agent/campaign management • Fundraising/finance management • Media and online communications management • Volunteer management • Candidate (s) • Candidate’s programme and campaign…
Campaign Team: Developing Team spirit
Team spirit is important – most, if not everyone, will be a volunteer and any employed staff will be giving more than they are contracted…
Campaign Team: Building the Team
Everyone recognizes that to win, you need enough people to deliver a winning campaign plan. What is equally important is that you have an engaged…
Campaign Planning
What is a Campaign Plan? A Campaign Plan is a document that sets out how the local Lib Dem team intends to carry out their…
By-Elections – Your team and plans
Campaign team In local by-elections, often the team that works the hardest wins. The more activists you can get involved at all levels, the better…
By-Elections – Timings
What is the timetable for a by-election based on? The timetable for a by election is based on: When the seat is declared vacant. This…
By-Elections – The final week, polling day and beyond
The final week Every week of the campaign, everything should get bigger and bigger! The intensity of the literature and frequency of the canvassing and…
By-Elections – the election campaign itself
During the election campaign, the priorities should be getting literature through doors,canvassing (phone and doorstep), delivering your digital campaign and then finally getting your vote…
By-Elections – Pre-Election Checklist
Pre-election checklist To think about … Let ALDC and Region know about your by election! Campaign team identified Agent/ Organiser in place Photo session completed?…
Messaging
Messaging is about defining what the election is about, defining your candidate, and defining the opposition. Defining Your Candidate (We’re good) For the Liberal Democrats…